LOS SOCIOS. “Todo comienza con un complejo hecho”


Los Socios, una historia de amistad a toda prueba. Texto y fotografías: Alex Bitran. @2014
Lo mejor de sus productos: El Pan tradicional criollo, sus tortas y sus maravillosas empanadas de alcayota.

Desde la puerta por calle Manuel Montt en pleno centro de la Ligua, la sensación era de unvitación a quedarse por mucho rato, entre empanadas de alcayotas y de pino, dulces, pasteles y tortas, que perfumaban el umbral, se asomaba el olor al pan fresco recién horneado que me dieron ganas de calentar la tetera pal té. La agradable mujer que nos recibe, que resultaría ser la esposa de uno de los protagonistas, nos indica con el dedo el lugar… allá al fondo, entre los rayos de sol que se dibujaban en harina blanca, estaban los famosos  Socios, trabajando como cada día, a la par, como lo hacen los socios de verdad.

Richard del Colo y Jorge de la U, uno amasando, el otro cortando, eran un equipo de primera, jugando con el esfuerzo y el amor por lo que hacen.  Su imagen inevitablemente mientras observaba silencioso sin querer estorbar tan complejo movimiento, me trajo gratos recuerdos de mis tiempos en el colegio, donde con el Guatón Mardones planificábamos los partidos de futbol de los recreos y aunque peleábamos a ratos por quien jugaba de delantero, estaba ahí al final del partido incluso cuando me tocó pelear con los grandotes del curso, una pelea que no tenía por donde ganar, pero el guatón apareció aperrando como lo hacía siempre, dispuesto a dar combos pa donde cayeran al lao mío, porque los socios están en las buenas y en las malas y hasta el final.

Mientras degustamos un pan con el sabor del que comía en antaño, no podía dejar de pedirle el secreto para tan sabrosa marraqueta.  Richard en un amasar constante frente a su socio Jorge, sin parar de hacer el pan, comenzaron la historia que nos dejaría pensando todo el día…
“Nosotros nos levantamos cada día a las 5 de la mañana a hacer el pan, es lo que hemos hecho siempre, entre pasteles y otras cosas… nos gusta hacer el pan, es lo que hacemos porque es lo que nos gusta…
Antes trabajábamos para los dueños de esta panadería que aunque no lo crea cambió de dueños 5 veces, el último de ellos solo estuvo 15 días y aunque sabíamos que ninguno daba con el oficio nunca pensamos lo que ocurriría ese complicado día Sábado… “

EL SECRETO ESTÁ EN PERSEVERAR Y AMAR LO QUE HACES:
Y eran como las 5 de la tarde y el jefe se acercó a contarnos algo,  de  un momento a otro, nos dice que ya no seguirá con la panadería y que simplemente esto se acababa, nos recomendaba seguir de alguna forma, porque el pan y los pasteles eran de los mejores que el jamás probó…

-¿Pero que hicieron entonces?
Nada, levantarnos al otro día a seguir trabajando, cerramos los ojos, y fuimos pa delante, aunque ya la panadería había cerrado y no había dueño de nada. Es que nosotros hacemos panes y pasteles y a eso vinimos, había que pensar que hacer, pero sin parar de trabajar.
Hicimos unas cuantas empanadas  en el viejo horno y con un poquito de harina que sobraba, hicimos 3 kilos de Pan. Ninguno de los dos estaba triste, porque había que seguir adelante.

Salimos a conversar con cada uno de los almacenes de la zona para venderles lo que teníamos, pues después de eso no teníamos nada más. Al probar lo que les llevábamos, los dueños de los almacenes quedaron felices, nos compraron todo y en algunas horas ya habíamos hecho 7 clientes.

Hubo miedo de quedarse sin nada?
No hubo tiempo, con las Luquitas compramos un poco mas de material, y así por mucho tiempo, encerrados acá atrás, sabíamos que el dueño de esta casa nos estaba dando algunas semanas de gracia porque nos estimaba, pero no sería eterno y así que había que empujarle nomás.

-Y cuánto tiempo estuvieron así, medios clandestinos?
Tres meses, haciendo pan y dulces en poquito y vendiéndolo en los almacenes, aunque muchas clientas de antes nos llamaban y también les vendíamos Pan, es que el sabor del pan dicen es inigualable.


Mientras degustamos un pan con el sabor del que comía en antaño, no podía dejar de pedirle el secreto


A los 3 meses tuvimos platita pa pagar el arriendo y la posibilidad de abrir la panadería… fue duro pero valió la pena, ahí gracias a la ayuda del Emporio Chileno y eso quiero dejarlo clarito, a los que les comprábamos de a poquito, llegamos a un trato bueno, nos dieron un espaldarazo con la harina y otras cosas, se involucraron en nuestro proyecto con muchas ganas y nos ayudaron a dar el salto con un buen criterio, porque había mucha demanda de nuestros productos, en cuestión de poco tiempo pasamos de vender 3 kg diarios a 250 kg.

Para amasar tanto tuvimos que ingeniárnosla y arreglar unas máquinas que quedaron acá malas, ahora tenemos maquinas antiguas pero de lujo, aunque siempre conservamos el estilo artesanal como en la fermentación y los cortes.

-¿Es importante la colaboración sus proveedores o socios estratégicos?

Es vital, porque sabes, en algún momento nadie daba ni un peso por nosotros y los del emporio chileno creyeron en nuestro negocio, les demostrábamos que todo iría bien y se pusieron la camiseta, eso ayuda mucho. Nos ayudaron más que con la harina, con apoyarnos en el emprendimiento diciéndonos… sigan adelante, estamos con ustedes.


El secreto es complicado y simple a la vez… tiene un ingrediente que no todos pueden dar…


Aaaaa, (exclama uno de ellos sonriente mirando a su esposa) pero mas importante que todo eso también quiero agradecer el apoyo de mi mujer, La Gina, sin ella nada sería posible (aunque la invitan a la conversación, ella prefiere quedarse atendiendo el local, lo que me hace entender su importante y ordenada labor)

—(Mientras íbamos saliendo llenos de dulces y tortas, ví una tele chica guardada entre los estantes, y pregunté)

Y pa los partidos de Chile, van a parar un poquito pal mundial supongo?

Si, seguro pondremos esa  tele chica atrás, pero lo más importante, estaremos haciendo el pan pa la gente, porque hacer pan es simplemente lo que mas nos gusta.

—Bueno y el secreto para este pan tan sabroso y crujiente, y ni hablar de las empanadas y dulces?
El secreto es complicado y simple a la vez… tiene un ingrediente que no todos pueden dar, nos levantamos todos los días a hacer esto con mucho amor y cariño, esto es lo que queremos dar, en el fondo el secreto es hacer cada pan con el corazón.


¿Te gustó? entonces comparte la historia en facebook o twiteer o simplemente, escríbeles para felicitarlos o comprar sus productos… no hay excusas para no regalar un impulso: 

contactar con ellos

  

 


 

 

 

 



58 respuestas a “LOS SOCIOS. “Todo comienza con un complejo hecho””

  1. Hello there I am so excited I found your weblog, I really found you
    by mistake, while I was searching on Askjeeve for
    something else, Anyhow I am here now and would just like to say thanks for a fantastic post and a all round enjoyable
    blog (I also love the theme/design), I don’t have time to
    browse it all at the minute but I have book-marked
    it and also added your RSS feeds, so when I have time I will be back to read more, Please
    do keep up the excellent work.

  2. check your social shares

    htanyshlf idgwy xdsjebe kmja fvavihouxhnkxcx

  3. fast seedbox dice:

    … [Trackback]

    […] Read More here: elemporiochileno.cl/wp/los_socios/ […]

  4. … [Trackback]

    […] Find More on|Find More|Read More Infos here|There you will find 65912 additional Infos|Informations on that Topic: elemporiochileno.cl/wp/los_socios/ […]

  5. Shemale.UK dice:

    … [Trackback]

    […] Read More here|Read More|Read More Infos here|There you can find 53707 additional Infos|Infos on that Topic: elemporiochileno.cl/wp/los_socios/ […]

  6. binaural dice:

    … [Trackback]

    […] Find More on|Find More|Find More Infos here|Here you will find 10676 additional Infos|Informations to that Topic: elemporiochileno.cl/wp/los_socios/ […]

  7. tinyurl.com dice:

    I every time used to study post in news papers but now
    as I am a user of web therefore from now I am using net for articles or
    reviews, thanks to web.

  8. DMPK dice:

    … [Trackback]

    […] Find More here|Find More|Read More Infos here|There you can find 37768 more Infos|Informations to that Topic: elemporiochileno.cl/wp/los_socios/ […]

  9. … [Trackback]

    […] Find More on|Find More|Find More Informations here|Here you can find 52451 more Informations|Infos on that Topic: elemporiochileno.cl/wp/los_socios/ […]

  10. I believe what you posted made a ton of sense. However, think about this, suppose you typed
    a catchier post title? I am not saying your information is not good., however suppose
    you added a title that grabbed people’s attention? I mean LOS SOCIOS.
    “Todo comienza con un complejo hecho” « El Emporio Chileno is kinda plain. You could look at
    Yahoo’s home page and watch how they write article headlines
    to get people interested. You might add a video or a related pic or two to
    grab readers interested about everything’ve written. Just my opinion, it would make your posts a little bit more interesting.

  11. Hey are using WordPress for your site platform? I’m new to the blog
    world but I’m trying to get started and create
    my own. Do you require any html coding knowledge to make your own blog?
    Any help would be really appreciated!

  12. Pretty! This was a really wonderful post. Thanks for providing these
    details.

  13. … [Trackback]

    […] Find More on|Find More|Read More Infos here|Here you will find 90960 more Infos|Infos on that Topic: elemporiochileno.cl/wp/los_socios/ […]

  14. Admiring the commitment you put into your blog and
    detailed information you offer. It’s nice to come
    across a blog every once in a while that isn’t the same
    outdated rehashed material. Great read! I’ve saved your site and
    I’m adding your RSS feeds to my Google account.

  15. Its like you read my mind! You appear to grasp so much about this, like you wrote
    the book in it or something. I feel that you just can do with a few p.c.
    to pressure the message home a bit, but instead of that, that is fantastic blog.
    A great read. I will definitely be back.

  16. I am regular visitor, how are you everybody? This article posted at this web site
    is truly pleasant.

  17. Your style is unique compared to other people I’ve read stuff from.
    Thanks for posting when you have the opportunity, Guess I’ll just
    book mark this web site.

  18. tender dice:

    If you are going for best contents like me, simply visit this website
    every day as it presents feature contents, thanks

  19. … [Trackback]

    […] Find More on|Find More|Read More Informations here|There you will find 88631 additional Informations|Infos on that Topic: elemporiochileno.cl/wp/los_socios/ […]

  20. wonderful submit, very informative. I wonder why the
    other experts of this sector don’t understand this. You must proceed your writing.
    I am confident, you have a great readers’ base already!

  21. tinder dice:

    I’m now not sure the place you’re getting your information, but good topic.
    I needs to spend some time studying much more or working out more.
    Thanks for magnificent info I was on the lookout for this information for my mission.

  22. tinder dice:

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something.

    I think that you can do with some pics to drive the message home a bit, but instead
    of that, this is great blog. An excellent read. I’ll certainly be back.

  23. My brother suggested I would possibly like this blog. He was
    entirely right. This publish truly made my day.
    You can not consider just how much time I had spent for this info!

    Thanks!

  24. Having read this I believed it was very enlightening. I appreciate you finding the time and effort to put this information together.
    I once again find myself spending a significant amount of
    time both reading and commenting. But so what,
    it was still worth it!

  25. Hi, this weekend is fastidious in support of me, as this moment i am reading this great
    informative post here at my home.

  26. Having read this I believed it was rather informative.
    I appreciate you taking the time and effort to put this information together.
    I once again find myself spending way too much time both reading and posting comments.
    But so what, it was still worth it!

  27. tinder dice:

    What a material of un-ambiguity and preserveness of
    valuable knowledge on the topic of unexpected feelings.

  28. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear
    and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off topic but I had to
    tell someone!

  29. I’m not that much of a internet reader to be honest but
    your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back in the future.
    All the best

  30. This is a topic that’s near to my heart…
    Thank you! Where are your contact details though?

  31. Hello! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading through your blog and look forward
    to all your posts! Carry on the superb work!

  32. Hi there! I simply wish to give you a huge thumbs up for your
    excellent info you have got here on this post. I’ll be coming back to your web site for more soon.

  33. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using WordPress
    on several websites for about a year and am concerned about switching
    to another platform. I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress posts into it?

    Any help would be greatly appreciated!

  34. If some one wants to be updated with hottest technologies after that he
    must be pay a quick visit this site and be up to date every day.

  35. tinder dice:

    Great post. I was checking constantly this blog and I
    am impressed! Very useful info specially the last part :
    ) I care for such information much. I was looking for this certain information for a very long time.
    Thank you and best of luck.

  36. This is the right webpage for everyone who really wants to find out about this topic.
    You know a whole lot its almost tough to argue with you (not that I really would want
    to…HaHa). You definitely put a fresh spin on a topic that has been discussed for a long time.
    Great stuff, just wonderful!

  37. Howdy would you mind sharing which blog platform you’re using?
    I’m looking to start my own blog soon but I’m having
    a hard time deciding between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

  38. tinder dice:

    I have been surfing on-line greater than three hours lately, but I
    by no means found any fascinating article like yours. It is lovely price sufficient for me.
    Personally, if all webmasters and bloggers made just right content as you probably did, the web might be a lot more
    helpful than ever before.

  39. tinder dice:

    Hurrah, that’s what I was looking for, what a data!

    existing here at this web site, thanks admin of this
    web site.

  40. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to far added agreeable from you! By the way, how could we communicate?

  41. tinder dice:

    Your style is unique in comparison to other people I’ve read stuff from.
    Many thanks for posting when you have the opportunity, Guess
    I’ll just book mark this blog.

  42. First of all I would like to say wonderful blog!
    I had a quick question which I’d like to ask if you
    don’t mind. I was interested to find out how you center yourself
    and clear your mind prior to writing. I have had a difficult time clearing my thoughts in getting my ideas
    out there. I do enjoy writing however it just seems like the first 10
    to 15 minutes tend to be lost just trying to figure out how to begin. Any
    suggestions or tips? Many thanks!

  43. tinyurl.com dice:

    I am really loving the theme/design of your weblog. Do
    you ever run into any internet browser compatibility problems?
    A handful of my blog audience have complained about my website not working correctly in Explorer but looks great
    in Chrome. Do you have any solutions to help fix this problem?

  44. bookmarked!!, I love your web site!

  45. tinyurl.com dice:

    Awesome! Its truly amazing piece of writing, I have got much clear idea concerning
    from this paragraph.

  46. tinyurl.com dice:

    Thank you for sharing your thoughts. I really appreciate your efforts and I
    will be waiting for your next write ups thank you once again.

  47. Hello! This is my first visit to your blog! We are a team of volunteers and starting a new
    initiative in a community in the same niche. Your blog provided us valuable information to work
    on. You have done a outstanding job!

  48. tinyurl.com dice:

    My brother recommended I might like this web site.

    He was totally right. This post truly made my day.
    You can not imagine just how much time I had spent for this info!
    Thanks!

  49. Bdsm chat dice:

    … [Trackback]

    […] Read More here|Read More|Read More Infos here|There you will find 15826 additional Infos|Informations to that Topic: elemporiochileno.cl/wp/los_socios/ […]

  50. of course like your web site however you have to test the spelling on quite a few of your
    posts. A number of them are rife with spelling issues and I to find it very troublesome to tell the
    reality nevertheless I’ll definitely come again again.

  51. tinyurl.com dice:

    If you would like to grow your familiarity only keep visiting this web site and be updated
    with the newest information posted here.

  52. … [Trackback]

    […] Read More here|Read More|Find More Infos here|Here you can find 77441 more Infos|Informations on that Topic: elemporiochileno.cl/wp/los_socios/ […]

  53. Heya i am for the first time here. I came across this board and I find It truly useful & it helped me out much.
    I hope to give something back and aid others like you aided me.

  54. tinyurl.com dice:

    This paragraph is genuinely a fastidious one it helps new
    net viewers, who are wishing for blogging.

  55. Nice weblog right here! Additionally your site lots up
    fast! What host are you the usage of? Can I get your associate hyperlink in your host?
    I desire my website loaded up as quickly as yours lol

  56. I really like it whenever people come together and share ideas.
    Great blog, continue the good work!

  57. tinyurl.com dice:

    Please let me know if you’re looking for a article author for your blog.

    You have some really great posts and I think I would be a good asset.
    If you ever want to take some of the load off, I’d love to
    write some articles for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Kudos!

  58. tinyurl.com dice:

    I am truly grateful to the owner of this website who has shared this enormous paragraph at at
    this time.

Deja un comentario

Tu dirección de correo electrónico no será publicada.